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Market News
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United Potato Growers of America is a federated farmers cooperative that focuses on managing national potato supply so as to positively affect grower economic success. It is through United membership that potato growers are empowered to better understand and act upon demand for their product.
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Promotions have begun to outpace last year at the retail level in the last two weeks. A closer look at the numbers reveal that much of the gain is coming from an increase in promotions in 10 pound bags of Russets. This increased promotion and more aggressive price points for 10 pound Russets are also reflected in the A.C. Nielsen Scantrack data that indicate increased retail sales and lower prices. Given the recent weather issues in Florida, Arizona, and California, there will be an opportunity for continued promotions by retailers as many other crops frequently promoted in the February time frame will be less available.
Data source: USDA Agricultural Marketing Service
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Learning from the past year
By Lee Frankel
President and Chief Executive Officer
United Potato Growers of America
In 2009, U.S. fresh and seed potato growers experienced one of the best years for grower returns, but are staring at what could be among the worst in 2010. United Potato Growers of America has helped give the industry the forum to better analyze the total demand for potatoes and the necessary acres to balance the market at prices that lead to sustainability for growers.
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